Data Privacy Statement and Notes on Data Protection

KLEEMANN GmbH takes the protection of personal data very seriously. Our online offer is subject to the provisions of the Federal Data Protection Act (BDSG).

1. Contact data for responsible office and data protection officer

1.1 Responsible office:

Manfred-Wörner-Straße 160
73037 Göppingen
T: +49 7161 206-0
F: +49 7161 206-0

1.2 Data protection officer:

Manfred-Wörner-Straße 160
73037 Göppingen
T: +49 7161 206-0
F: +49 7161 206-0

2. Purposes of processing

2.1 Consent (Art. 6 Section 1a DS-GVO) (General Data Protection Regulation)

Processing of personal data for specific purposes (e.g. sending our newsletter by e-mail after clicking on the confirmation link, which is sent to you, forwarding of data within the Group or to third parties, evaluation of data for marketing purposes) takes place if you have given us your consent.

2.2 Contractual or pre-contractual obligations (Art. 6 Section 1b DS-GVO)

We process personal data, the specification of which is necessary for the performance of a contract in which you are a contractual party, or for the performance of pre-contractual measures carried out upon your request, e.g. via our website contact form. The purposes of the data processing are based on the concrete contract (e.g. purchase, delivery or employment contract) and can cover, among other things, evaluations, consultation and the performance of other activities.

2.3 Legal specifications (Art. 6 Section 1c DS-GVO)

Data processing also takes place due to legal obligations, e.g. for the purposes of fraud or money laundering prevention, to comply with tax-based control and information obligation and information to official authorities.

2.4 Balancing interests (Art. 6 Section 1f DS-GVO)

Data processing is also carried out specific purposes to protect the legitimate interests pursued by us or by a third party after balancing the interests, e.g. for guaranteeing domiciliary rights, protection of legal claims, investigation of criminal offences, determination of default risks, optimised product development, optimised sales pitch for advertising purposes, optimised requirements planning or for guaranteeing data security.

3. Further data processing in the framework of website usage

3.1 Pseudonymised use of the web page

You can visit our web pages at any time without submitting personal data to us. Pseudonymised usage data is not merged with the data of the pseudonym owner. Profiles of the pseudonym usage are not prepared.

3.2 Special functions of the web page

When you use the different functions offered our web page, we acquire, process and save personal data. The following section explains what happens to this data:

3.3 Contact form

Data we acquire via our contact form is only for the processing of enquiries received via the contact form. The data is deleted after the enquiry has been processed.

3.4 Newsletter

The data we acquire in the registration mask of our Newsletter is used exclusively for dispatch of our newsletter in which we inform about all our services. Following registration, we send you a confirmation e-mail with a link that has to be clicked to finalise the registration for our newsletter (double-opt-in). The newsletter can be unsubscribed at any time by clicking on the unsubscribe link. After unsubscribing, we will delete your data within six months.

3.5 Online job application portal

All personal data from your job application and all appendices you provided to us will be used by KLEEMANN GmbH only in relation to your application.

Your personal data can be accessed by human resources personnel and, in individual cases, will be forwarded to company managers who are prohibited to use the data for purposes other than those stated above.

If you apply for a job using the online form on our website, in the "Data release" field you can also approve data storage for a period beyond the current job selection procedure. In this case, we will save your data after the end of the job application procedure in order to continue informing you about open positions in the company. Via your personal login, you can also update your profile at any time and, if you are no longer interested in a position at KLEEMANN GmbH, you can also delete it at any time. All your data is then deleted irrevocably.

After completion of the application selection procedure, your data will usually be deleted after 3 months if you do not take up a position in our company.

3.6 Statistical evaluation of visits to this web page

When this web page or individual files on the web page are called up, we acquire, process and save the following data: IP address, website from which the file was called up, name of the file, date and time of call-up, transmitted data volume and notification of the success of the call-up (weblog). We use this access data exclusively in non-personalised form for the continuous improvement of our Internet offer and for statistical purposes.

3.7 Piwik

Our website uses Piwik, a so-called web analysis service. Piwik uses cookies, which are text files that are saved on your computer and which permit us to analyse the usage of the website. For this purpose, the usage information generated by the cookie (including your shortened IP address) will be transferred to our server and saved for usage analysis purposes, which allows us to optimise our website. During this procedure, your IP address is anonymised immediately so that, as a user, you remain anonymous to us. The information on your usage of this website that is generated by the cookie is not forwarded to third parties. You can prevent the use of cookies by making a corresponding setting in your browser software, however, this may mean that you are not able to use the full range of functions on this website.

If you do not agree to the storage and evaluation of the data related to your visit, you can veto the storage and usage subsequently at any time by a mouse click. In this case, an opt-out cookie is filed your browser which means that Piwik will not acquire any session data at all. Caution: when you delete your cookies, this results in the opt-out cookie also being deleted and it may be necessary for you to activate it again.


3.8 Aumago Retargeting

We co-operate with Aumago GmbH, a provider of web analysis and target-group marketing. Aumago uses cookies, a text file that is saved in the browser of the computer and acquires/contains anonymous usage data. This data can be used to create a usage profile under a pseudonym. However, no personal data is acquired. If IP addresses are acquired, they are saved in an anonymised manner by deleting the last numeric keypad and are not merged with the cookies. The cookies are either Aumago cookies or cookies from service providers used by Aumago, e.g. krux digital Inc., Google Inc. etc. Users can delete the cookies at any time directly in their browser. Aumago uses this data to evaluate the usage of the website by visitors and for the purpose of usage-based online advertising.

3.9 External content / processing of data outside the EU

On our web page, we use active Java Script content from external providers. When you call up our web page, it is possible that these external providers receive personalised information on your visit to our web page. You can prevent this by installing a Java Script blocker, e.g. the browser plugin 'NoScript' ( or by deactivating Java Script in your browser. This can possibly result in function restrictions on web pages that you visit.

3.10 Notification of the usage of cookies

We use cookies on different pages to help make a visit to our website more attractive and to make the use of certain functions possible. 'Cookies' are small text files that your browser can file on your computer. The procedure for filing a cookie file is also called 'setting a cookie'. You can set your browser yourself if you wish to be informed when cookies are set, or whether you wish to decide on a case-to-case basis if you want to accept or you can always accept or always reject the receipt of cookies. Cookies can be used for different purposes, e.g. to recognise that your PC was already connected to a web offer (permanent cookies) or to save the last offers you viewed (session cookies). We use cookies to provide you with greater user convenience. However, our partner companies are not permitted, nor is it technically possible, to obtain, process or utilise personal data from our website via cookies. Most of the cookies we use are deleted from your hard drive (session cookies) at the end of the browser session. Other cookies remain on your computer and allow us to recognise your computer during your next visit (permanent cookies). The way that we use cookies means that you have neither disadvantages nor risks In order to use our convenience function, we recommend that you permit the receipt of cookies for our web offer.

4. Categories of receivers

To fulfil the intended purposes, inter-departmental access to the respectively required data can take place within our company. Data processors commissioned by use for certain purposes can also receive data, e.g. for IT services, document shredding and marketing. Further receivers of personal data can also include, e.g. public offices, credit and financial service institutions, solicitors and tax advisers or status enquiry agencies.

5. Transfer to a third country or an international organisation

Data transmission to third countries only takes place, for example, if this is required or legally prescribed for the performance of a contract, if you have given us your consent, or this is a provision of a collective agreement or works agreement, e.g. in the framework of group data transfer. Furthermore, in the course of the maintenance of IT components the possibility cannot be excluded that an IT service provider from a third country (e.g. USA) in rare cases receives access to personal data. Otherwise, there is no of personal data to third countries or to an international organisation takes place.

6. Duration of data storage

We save personal data for the duration of the contractual relationship; beyond this, the statutory period of limitation is usually three years. Various storage and documentation obligations also apply, e.g. from the German Commercial Code (HGB) and the German Fiscal Code (AO), which amount to up to 10 years.

7. Right to information, rectification, erasure, limitation, data portability

You have the right to information according to Art. 15 DS-GVO, the right to rectification according to Art. 16 DS-GVO, the right to erasure according to Art. 17 DS-GVO, the right to restriction of processing according to Art. 18 DS-GVO and the right to data portability according to Art. 20 DS-GVO.

8. Revocation of consent

Consent that has been given can be revoked at any time. You can also reject receipt of our newsletter by clicking on the unsubscribe link in the newsletter. Please note that the revocation only becomes effective in the future.

9. Right to lodge a complaint with a supervisory authority

Furthermore, you have the right to lodge a complaint with a data protection supervisory authority (Art. 77 DS-GVO).

10. Obligation to provide data

You only have to provide the personal data required for the establishment, performance and completion of a contract, or data that we are legally obligated to acquire. If you do not provide us with the necessary information and documents, we are not permitted to enter or continue the business relationship you desire.

11. Automated decision making in an individual case

For the establishment and performance of the business relationship, we never use fully automatic decision making. If, however, we do use this procedure in individual cases, you will be informed of this separately insofar as this is a legal requirement.

12. Profiling

We process a part of our data automatically with the aim of evaluating certain personal aspects (profiling), e.g. evaluation for target-oriented sales pitch, requirements-based advertising including market and opinion research as well as scoring or rating. The evaluation can include, for example, data on payment behaviour (e.g. account turnovers, balances) as well as criteria such as industry classification and experience from the business relationship up to now.

13. Categories of personal data

We process the following categories of personal data, for example: personal master data, contract master data, contractual performance and completion data, order data, data for meeting legal obligations, creditworthiness data, scoring/rating data, advertising and sales data, data on the usage of our offered telemedia (e.g. time of call-up of our web pages, apps or newsletter, clicked pages of ours, or entries) as well as other data comparable with the named categories.

14. Data sources

We also process data that we have received from you during our business relationship as well as data permissibly transferred to us by other parties. We also acquire data from publicly accessible sources (e.g. classified directories and debtor registers, Commercial Register, press).

Information on your right to object according to Art. 21 General Data Protection Regulation (DS-GVO)

Case-related right to object

You shall have the right on grounds relating to your particular situation to object at any time to processing of your personal data which was acquired based on Art. 6 Section 1e DS-GVO (data processing for reasons of public interest) and Art. 6 Section 1f DS-GVO (data processing based on interest balancing); this shall also apply to profiling supported by this provision. If you lodge an objection, we shall no longer process your personal data unless the we demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

Right to objection against processing of data for direct marketing purposes

We process your personal data for direct marketing purposes. Where personal data is processed for direct marketing purposes, you shall have the right to object at any time to processing of your personal data for such marketing, which includes profiling to the extent that it is related to such direct marketing. If you object to processing for direct marketing purposes, your personal data shall no longer be processed for such purposes. The objection does not need to follow a particular form and, where possible, should be directed at:

Manfred-Wörner-Straße 160, 73037 Göppingen

F: +49 7161 206-0

Kleemann GmbH is a member company of the Wirtgen Group, an expanding and international group of companies doing business in the construction equipment industry. This Group includes the five well-known brands, Wirtgen, Vögele, Hamm, Kleemann and Benninghoven with their headquarters in Germany and local production sites in Brazil, India and China. Worldwide customer support is provided by its 55 own sales and service companies.

Kleemann GmbH is a member company of the Wirtgen Group, an expanding and international group of companies doing business in the construction equipment industry. This Group includes the five well-known brands, Wirtgen, Vögele, Hamm, Kleemann and Benninghoven with their headquarters in Germany and local production sites in Brazil, India and China. Worldwide customer support is provided by its 55 own sales and service companies.

© 2019 Kleemann GmbH